Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. Real Estate Announcement Letter - 13+ Examples, Format, Sample | Examples Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." :). There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. This field is for validation purposes and should be left unchanged. It's helpful to the recipient and offers them something of value, INFORMATION. There are 3 primary ways to get your name out there. You can do this by adding value coming from contribution and giving them something they want. But by any name, Listing E-Alerts are a powerful tool. Add your signature and contact information including your location. Handwritten Notes for Real-Estate Agents: A 2023 Complete - Audience.co The "YAY-ME" Letter to Your Sphere of Influence If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). Be sure your real estate letters dont sound like a form letter that just goes out. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. Good stuff, Jennifer. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. This is an important lead generation tool in the real estate industry that can help you add that personal touch. If you like the SOI/geographic farm script above, youll love our other real estate email templates. Hi Jennifer, Interesting concept and comment thread. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). The easiest way to do this is to use an announcement letter for real estate. Where you make your list will depend on where you are in your business. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. How to Create a Real Estate Sphere of Influence List It is important for you to stay connected with your real estate clients. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. Is there anything I can do for you?. Click on where it says "Audiences" on the left side. But truly great SOI and referral marketing isnt about selling.. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. Or consider the methods of Baltimore-based broker and team leader Ron Howard. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. If so, just be a little more intentional whenever you log on. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. So, Jennifer, um what's an example of doing it right? (Psst, already a Follow Up Boss user? 5 ways real estate agents can build their sphere of influence - Paradym They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! A form letter! And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. Real Estate Sphere of Influence - Etsy Its easy to neglect these tasks if you dont have a contact plan in place. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. I would love the opportunity to work with you. Introduction Letter for a Real Estate Agent - EzineArticles And heres where you apply this knowledge to making your phone calls. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. This can make a significant difference in your overall reach, as more people will read your content. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. I love your program, Jennifer. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. How to Use Your Sphere of Influence to Build the Ultimate Real Estate Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. Thanks for all the comments! I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. Your First Real Estate Prospecting Letter - ActiveRain As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. Date. It is also important for you to diversify your outlets. I can see on social media that you are doing quite a bit of traveling and having a great time. I dont have any influence! I know thats what I thought the first time I heard it. More than anything else, these real estate letters are a thank you with a request for real estate referrals. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. If this has happened to you, you need to re-engage with those people. Take a breath. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. Great blog and example. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. You can also see what specific links the recipient clicked. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. Part of that, Im sure, is the isolation that many are experiencing. So take a different approach. Another excellent post. I like this example Jennifer. When they got the postcard, they called me. Excellent letter, of course, Marte! How low interest rates are and what a great time to buy it is? Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. Were going to give you everything you need to work your SOI like a pro. Take Advantage of Direct Mail Marketing 6. 3. Almost every CRM has a Listing E-Alert tool now. The more personal attention you give, the more theyll like and remember you. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. Pro Tip for TikTok: This is a fun one. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. Here's a real estate business letter template that you can download and use. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. And thats an uncomfortable idea for many of us. Now that is a good introductory letter, Marte. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent. And that's an uncomfortable idea for many of us. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. SOI. Set aside one or two days a month to attend a local community or charity event. It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. And who doesnt love a bottle of wine or box of chocolates? Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. The art of the personal written word is dwindling. All you need to do is say, Hey! They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. As a result, its upset a lot of our existing lead sources as well. Make sure you do not fall into this trap. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. You might even want to use a real estate CRM. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. Looking forward to catching up with you soon!. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. Next, you can run those emails through a scrubbing service. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. That detracts value. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. Their new listing or recent sale? Huh? Are you tempted to use AI to write blog posts? Still not sure how to write it? These include: What this means is that the current real estate market is volatile at best. As a real estate professional, you have a lot of connections and vendors you know and trust. Your note/comment is definitely going in my "keeper" file!! 11 Tips for Building Your Sphere of Influence in Real Estate (2023 But, I thought, no better time than right now. We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. In real estate, or any business for that matter, you cant deny the power of the referral. For brand new agents a simple Excel spreadsheet will do the job.. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. Together, we can make this year your best yet! People love to look into each others lives, which is why we all love social media. When you target through every channel like this, you are in your SOIs brain. Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. I was just checking in with you to see how youre doing. Writen By. Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. Listen P151 Marketing Mastermind 01 - Marketing vs . What are the biggest (non-monetary) challenges and rewards? You need to take a look at the people you are connected with on social media. 7 Tips for Building Your Sphere of Influence in Real Estate - The Close Theyre probably going to answer the phone. Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. It would go like this. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. Likely, you are already using Listing E-Alerts. For example, you may want to host a simple summertime cookout. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. This is a great way for you to demonstrate that you are knowledgeable about the local area. Heres one of our best scripts/real estate email templates for Listing E-Alerts. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. Why not get deep once in a while? Real estate letters to clients samples - sphere of influence The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. Unlike Twitter, Pinterest will keep driving traffic to your website. Congrats. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. (Its just around the corner from you actually in Spring Brook Hills.). I've written about this concept once or twice or a dozen times - see the list below for related blogs. So, youve sent out an email newsletter. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. 4. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). You can use variations of this, but the most important thing you can do is to be authentic. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Offer something of value. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. At least if you sold them a house, you will for sure have their mailing address! For most people, their home is their most valuable asset, and its also their biggest liability. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. There are so many ways for real estate agents to generate business. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! And then you reached out via Facebook. They better like it, or youre going to get blocked! Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. You can use variations of this, but the most important thing you can do is to be authentic. Check out these 5 practical tips for growing your sphere with social media. : ). Wish I could use it but after 25 years it would look odd! Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Then, see if they will need assistance finding a spot that has more room. I just can't do YAY ME! They may even have some great content ideas. Find FL real estate agents With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. Smart real estate agents know that there is a lot of money to be made in giving away something for free. Theres short-term business and there is this big long-term business potential. This field is for validation purposes and should be left unchanged. Congratulations, Lori! Its time to look inward to your database. Either theyre using you or theyre referring someone to you. There are helpful tools you can use to expand your social media influence. Great post !! Its our nature to judge one another and decide how much trust to afford each and every other human we meet. Now the client is expecting Jasons call and will be much more likely to have a referral ready. As with follow ups, consistency is the name of the game on social media. Try to do this for each and every person on your list. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. The letter itself is easy, but making it hit pay dirt takes a little out-of-the-box thinking. He is CEO of Agent Dominator. "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. Any new listings that come onto the market will be instantly emailed to your buyer. and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well And even if your client needs nothing from you at least you checked in. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . What Is a Sphere of Influence? Realtor Sphere of Influence Scripts to Contact Your Database It is so easy to get caught up in the bright and shiny and different methods of lead generation. Theyre a light-hearted, non-pushy way to stay in front of people. You say, hey, shame on me, because I should have reached out to you sooner. They better like it, or you're going to get blocked! Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Its a common issue, and sometimes when times are good, it doesnt feel necessary. But the truth is, as humans, were already influencing each other all the time. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent.